Buy from Japanese fashion boutiques

Japanese fashion is an essential part of Japanese pop-culture and Japanese soft power. Many trends that amaze and intrigue the rest of the world are created and developed in Japan. The key to the success of Japanese fashion is not only its originality but also its accessibility. Japanese fashion is evolving with and against the codes of Japanese culture, making it a rich and exciting fashion.

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View the Japanese clothing available in the most popular Japanese stores

Japanese fashion our shopping advice

First of all, don't start buying Japanese clothes without being aware of the differences between Japanese and Western sizes and morphology. Indeed, some dresses can be very short in length,and some Japanese t-shirts can have shorter sleeves. We suggest inquiring about the sizes when purchasing Japanese shoes. The majority of shoes are cut in S, M, L ...

To learn more about the Japanese sizing system, please visit:
Our japanese shopping guide - Neokyo

Frequently Asked Questions

Are the photos close to reality?

Are the photos of Japanese fashion stores or private individuals close to reality?
It is important to note that the photos are never contractual. This is especially true for Japanese fashion items and accessories. Indeed, it is common for the photos to be enhanced by software or staging. As a result, colors or textures may be different from reality.

Where to buy second-hand Japanese clothing?

For sets, we often recommend JDirectItems Auction. This is an auction site in Japan. You will be able to find there a large choice of Japanese clothing or accessories. We also advise you Mercari.

The ZOZOTOWN site offers second hand clothes in addition to new items.

Where can I find a directory of Japanese fashion stores?

Neokyo offers you a Japanese fashion and accessories.
You can also buy all Japanese online stores, even the ones not listed in this guide. To do so, just fill out the purchase request form your Neokyo dashboard.

Read our blog posts for more tips on buying japanese clothing

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Buy from Japanese fashion boutiques

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