A dream collaboration between Hololive and MLB: “Hololive Night“
On July 5, 2024, Hololive Productions and MLB’s Los Angeles Dodgers teamed up for “Hololive Night. This event attracted the attention of many fans as the first collaboration between a VTuber and Major League Baseball.
Event Overview
The “Hololive Night” took place during the Los Angeles Dodgers-Milwaukee Brewers game at Dodger Stadium on Friday, July 5, 2024, and featured popular Hololive VTubers Suisei Hoshimachi, Pekora Usuda, and Gauru Gura. The girls were in charge of announcing the start of the game and doing a yell video, and a life-size panel of them was set up in the stadium.
Performance by participating VTubers
At the start of the game, “Hoshimachi Suisei,” “Usada Pekora,” and “Gauru Gura” appeared on a large screen in the stadium to announce the start of the game, and an arranged version of Hololive’s first official song “Shiny Smily Story” was played as sound effects during the strikeouts during the game. Gauru Gura then sang “Take Me Out to the Ball Game,” which was played before the team went on the offensive in the bottom of the 7th inning, captivating the audience.
Collaboration goods on sale
A variety of fan-favorite items were on sale at the event, including T-shirts, caps, special trading cards, and more. Many Hololive production fans came to the event, and some even enjoyed cosplaying.
Fan reaction
After the event, there was a flurry of postings on SNS from fans who attended the “Hololive Night. Many comments such as “Rare,” “I want one,” and “Amazing,” were seen, and the event became a big topic of conversation even in Japan. Fans from overseas also responded favorably, especially those who were not familiar with VTuber culture.
Hololive has collaborated with Japanease baseball teams in the past, but this collaboration with Major League Baseball attracted even greater attention. We believe that this was a successful event that provided a new experience not only for Hololive fans, but also for baseball fans and the general public.
